Head of Commercial

About the role

The Head of Commercial will shape and execute Digicel’s commercial strategy, driving sustainable growth and competitive advantage across its consumer portfolio. Reporting to senior leadership, this role combines strategic planning, revenue generation, and partnership development to enhance market position.

Key responsibilities

• Develop and implement a commercial strategy aligned with corporate vision, analysing market trends and competitive dynamics.
• Own the consumer P&L, forecast revenue, and lead initiatives to boost sales and profitability across all product lines.
• Design pricing strategies and promotional campaigns to maximise market penetration.
• Drive customer experience programmes to improve satisfaction and retention.
• Lead, mentor and motivate the sales team to achieve targets while fostering a high‑performance culture.
• Identify new market opportunities, including emerging technologies, and guide marketing on brand and go‑to‑market strategies.
• Build and manage strategic partnerships, negotiating contracts that support organisational goals.
• Collaborate with technical, finance and other functions to ensure commercial objectives are met.
• Establish KPIs, monitor sales performance, market share and customer feedback, and report results to leadership.
• Recruit, train and develop a high‑performing commercial team, promoting continuous learning.

Required profile

• Strategic thinker with a deep understanding of the telecommunications industry.
• Proven track record in commercial leadership and revenue generation.
• Strong stakeholder management and partnership negotiation skills.
• Demonstrated ability to lead, mentor and develop sales teams.
• Analytical mindset with experience in performance measurement and forecasting.
• Excellent cross‑functional collaboration capabilities.

Required skills