Director Digital Marketing

About the role

Gildan, a manufacturer of everyday basic apparel with a portfolio of brands including Hanes, Champion and Comfort Colors, is looking for a Director of Digital Marketing to lead its digital marketing capability across the global wholesale organization. The role turns disconnected digital activities into a scalable, data-driven function that supports commercial growth, strengthens customer engagement and improves business decisions. It works closely with Brand Marketing, Sales, Creative Services, IT and external agency partners.

Key responsibilities

• Define the digital marketing strategy, governance, operating model, measurement framework and technology roadmap, and drive continuous improvement across CRM, website strategy, marketing automation, digital analytics, paid media governance and emerging AI-enabled capabilities.
• Own the long-term strategy, governance and optimization of wholesale digital properties, partnering with Brand Marketing on website content and performance measurement.
• Lead digital media strategy and paid channels, manage agency relationships and optimize digital investment through measurement and testing.
• Develop email marketing strategy, customer segmentation, lifecycle programs and automated journeys, and integrate email platforms with CRM with Sales and IT.
• Set up enterprise dashboards, KPI reporting and performance benchmarking, and turn digital performance into recommendations for marketing investment.
• Manage budgets, external agencies and vendors, and foster accountability and continuous improvement across the organization.

Required profile

• Bachelor's degree in Marketing, Business, Digital Marketing or a related discipline.
• 10+ years of progressive experience in digital marketing, marketing technology or digital transformation.
• Experience leading enterprise digital strategies, managing agencies and vendors, and developing digital roadmaps and governance models.
• B2B, manufacturing or wholesale marketing experience preferred.
• Proven coach and mentor, strategic thinker with a bias for execution, able to balance short-term needs with long-term capability building.

Required skills

• Marketing automation platforms, website CMS platforms and digital analytics platforms
• CRM platforms and marketing technology solutions
• Microsoft Office Suite, project management software and AI-enabled marketing tools