Brand Developer – Caribbean Manufacturing

About the role

Our client, a well‑established manufacturer operating across the Caribbean, is seeking a Brand Developer to support the development and execution of regional sales and marketing initiatives. The role focuses on strengthening distributor partnerships, driving brand growth, and ensuring consistent brand standards across multiple markets.

Key responsibilities

• Build and maintain strong relationships with distributors, service providers and key stakeholders throughout the Caribbean.
• Collaborate with distributors to design and implement sales and marketing strategies that enhance brand positioning and generate business growth.
• Assist in preparing, implementing and monitoring annual sales and marketing budgets.
• Develop marketing plans, promotional campaigns and advertising initiatives while managing budget utilisation.
• Monitor distributor sales performance, inventory levels and product availability to identify trends, forecast demand and recommend corrective actions.
• Analyse sales, inventory and market data and produce regular reports, forecasts and performance reviews for management and distribution partners.
• Conduct market visits to evaluate merchandising standards, product visibility, pricing, promotions and competitor activity.
• Gather market intelligence from retailers, wholesalers, distributors and consumers to uncover opportunities and improve brand performance.
• Coordinate purchase orders, shipments and inventory replenishment with distributors.
• Support trade promotions, product launches and brand‑building activities across Caribbean markets.
• Maintain consistent brand standards across retail locations and advertising channels, both traditional and digital.
• Deliver product knowledge sessions and sales presentations to train distributor sales and merchandising teams.
• Assist in identifying, developing and commercialising new products to complement the existing portfolio.
• Participate in quantitative and qualitative market research, customer satisfaction surveys and other research initiatives.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Management Studies or a related field.
• Minimum two years’ experience in the consumer packaged goods (CPG/FMCG) industry, preferably in consumer marketing.
• Strong communication, presentation and interpersonal abilities.
• Excellent analytical, organisational and problem‑solving skills.
• Ability to manage multiple projects independently and work collaboratively.
• Creative, results‑driven and detail‑oriented mindset.

Required skills