Trade Marketing Coordinator – Wines & Spirits

About the role

Stansfeld Scott (Barbados) Ltd is looking for a highly organised Trade Marketing Coordinator to drive sales, visibility and promotion of its wines and spirits brands across existing and new trade channels.

Key responsibilities

• Develop and implement the annual Operational Trade Marketing plan for assigned brands.
• Translate brand plans into channel‑specific executions and create promotional calendars.
• Ensure strong in‑market execution and brand visibility, including correct point‑of‑sale placement and coordinated brand activation.
• Work closely with Brand & Sales teams to develop and procure point‑of‑sale materials and manage stock.
• Manage allocated trade budgets with Commercial Managers, tracking all expenses.
• Collaborate with Sales, Merchandising & Promo teams to execute in‑store promotional activities.
• Negotiate placement of permanent and semi‑permanent point‑of‑sale materials.
• Monitor and report competitive activity in the trade.
• Coordinate, manage and execute all required Trade Marketing activations for the assigned brands.

Required profile

• At least four (4) years FMCG experience.
• Understanding and appreciation of brand marketing and social influencing.
• Strong organisational and analytical skills.
• Excellent written and verbal communication abilities.
• Valid driver’s licence and access to a vehicle.
• A Diploma or Degree in Marketing or a related discipline preferred.