Brand Manager – Marketing

About the role

The Brand Manager will adapt and execute brand strategies for target markets, ensuring brand integrity across all marketing initiatives and communications. Reporting to the Director of Brand Marketing, this role drives the development of brand narrative and oversees multi‑channel campaigns.

Key responsibilities

• Oversee budget responsibilities, review partner scopes, and provide recommendations aligned with brand needs.
• Establish and maintain style guides, brand guidelines, vision, and value proposition.
• Plan and execute communications and media actions across all channels.
• Develop, review, and approve work breakdown schedules (WBS) and manage associated risks.
• Analyze the success of marketing campaigns and report insights.
• Evaluate and control production costs and timelines throughout project lifecycles.
• Assist in developing the annual marketing calendar and campaign plans.

Required profile

• Bachelor’s degree in Marketing or a related discipline.
• At least ten (10) years of relevant experience.
• Previous wholesale or apparel marketing experience is an asset.
• Excellent verbal and written communication skills.
• Strong organizational, detail‑oriented, and multitasking abilities.

Required skills

What we offer

• Employment with a publicly traded company listed on NYSE and TSX.
• A collaborative workplace that celebrates meaningful connections and teamwork.
• Opportunities for mentorship and continuous development.
• Attractive benefits packages.